16 Marketing Materials for Small Businesses Print & Digital

Be sure to stay consistent in describing the Marketing Materials; use the same font and size for each section throughout the catalog to maintain a visual balance. The keyword here is “value.” Offer your audience valuable knowledge, resources, ideas and tips. Add eye-catching visuals such as photos, videos, illustrations and data visualizations. Create video ads and explainer videos for paid promotions on social media. Visme has lots of infographics templates to choose from to share your content widely.

They act as a cover for pages they link to, depending on each campaign’s purpose. Fitness subscription service ClassPass has a blog titled The WarmUp, which is designed to look like a standalone publication. It’ll give you an idea of what an eBook looks like and how you can leverage your high quality content to generate leads. Below, you’ll find examples of collateral you can use at this stage to introduce your brand and value proposition to new audiences.

Social media

When creating and formatting an eBook, make sure your content is engaging enough to keep your audiences reading as they tend to get lengthy. You can add social links to sections that are highly visual and worth sharing. Establishing your brand on different online platforms, like social media, will allow you to reach a far wider audience. Add a QR code to link customers to an online menu or event calendar. Include visuals to help you tell the story and to keep the audience’s attention. Test different newsletter styles to see which works best and create more of those.

If you wonder why quizzes are so popular, it’s because people enjoy the ability to get results tailored to their responses. If you can forge an emotional connection with your audiences, they will come back to you for more content. An important thing to keep in mind when creating your member magazine is to address everyone. Your members are not a homogenous group of people and may be interested in different aspects of your business.

Additional Design Services

You can also slip postcards and flyers into shopping bags and packaged orders to encourage return customers. Because of their size and finish, they tend to stand out from other types of mail—making it easy to grab your customers’ attention. Custom designed postcards and flyers are still one of the top options to have in your business marketing materials toolbox.

• In this interactive presentation deck from Carlton Hotels, the audience is guided through the hotel’s features as they flip through each page.
• The proof is in the pudding — 81% of marketers say that interactive content is better at grabbing their audience’s attention.
• Catalogs are powerhouse marketing materials for business that give you the chance to highlight your most profitable items.
• Flyers are also used to feature bundled offers that are available to customers, such as a manufacturer’s introductory bundle of retail products for a salon.
• Logo Design Learn More Showcase your brand with a professionally designed logo that will elevate your business.
• Create a unique Water Bottle design with your brand logo, images and colours.
• Webinars or summits are best promoted in the online space with digital marketing assets like social media graphics, online ads, newsletters and video.

Most business owners realize that being present and active on social media is a must, whether it’s on Facebook, Twitter, or Instagram. But many don’t fully understand how to use social media marketing as a potent tool for growing a business. Creating and managing a Google Business Profile is a must for every small business, and is critically important for businesses that rely on local foot traffic. For one thing, it provides more ways for customers to discover your business online. Google Business Profiles are often displayed alongside organic search results, and it’s the means by which local businesses can get into Google Map listings. If you lack the time or expertise to build your own site, there are other options.

Custom Marketing Materials

Online advertising is what’s known as “paid traffic.” You can pay for sponsored advertisements to pop up on web browsers and social media pages. As a result, you may see an increase of incoming traffic to your website. Hand out, mail or add these little attention-getters to packaging. Downloading it as a PDF will strip all interactivity from your design. Keep your audience enthralled with tutorial videos, how-to’s and behind-the-scenes clips. Keep this in mind if you plan to test flyers for your business so you know where to start distributing them.

• Offering incentives like coupons and custom content will likely convert users if you‘re using newsletters to close deals.
• Quality printed marketing and sales materialsare tightly integrated with the success of your marketing efforts.
• Just because they’re not digital, doesn’t mean they aren’t useful.
• If you’re prepared with a business card, you can take advantage of those chance encounters to market and grow your business on the fly.
• Business cards are a great way to provide contact information at any time.
• Make sure that all webinar assets, from slides to certificates, are visually branded.

You don’t want to run the risk of having different information in different deck, incorrect brand colors, or messaging that doesn’t align. One of the most cost-effective marketing materials are stickers. We’re now done discussing just how effective marketing materials can be. Stickers are perfect for packaging, labelling and branding for your business. When it comes to getting noticed, Stickers are the best marketing materials around. Stickers are among the most affordable and versatile marketing tools for small businesses, but one that’s often overlooked.

From door hangers to postcards, table tents, flyers and so much more, professionally designed and printed marketing materials are a must-have for businesses of any size. Promote your company effectively and help it reach its true potential by designing and printing marketing materials at PostNet. Our talented graphic designers can help you create beautiful advertising materials, signage and collateral.

• We mentioned infographics earlier as an example of awareness stage content.
• They’re either distributed in person or left in a brochure stand for interested parties to pick up.
• Learn more about the pros and cons of building your own site or outsourcing the work in our write-up of the costs to build a small business website.
• As a side note, if you don’t want to populate the content of these design templates from scratch, you can always refer to our copy and paste email examples and templates.
• They generally include a lot of text, so you can share plenty of details and explanations.

Member magazines are a kind of gated content — a content piece that requires users to fill out information before receiving the content. When used at other funnel stages, it can be great for lead generation as you’ll be able to capture data on your potential customers. In this case, Soho House is using the members-only magazine to verify that only its current members have access to the content. Because customers want to know technical specifications for products like cars, they require more in-depth explaining. This digital catalog from Volvo showcases their Winter vehicle line, the individual parts with pricing information, and the story behind the car line. This allows for a magazine-like feel to the catalog, which readers will find enjoyable.

Once you have established branding across your marketing, you’ll want different graphics to add to your blog posts, pillar pages, social posts, and more. You already have email templates and testimonials, and the next step is to have some marketing collateral in place to ensure you’re getting fresh customer perspectives regularly. A customer welcome kit is a particular type of swag, but it’s worth its own place on this list.

Since they are aware of your solutions but not entirely ready to commit yet, your goal is to help them move towards making a decision on your company’s offerings. Infographics are another form of collateral that can be used across the buyer’s journey but are more common at the awareness stage. An infographic can be an illustration, graph, chart, or a combination of any of those elements. They can be used as standalone pieces of content or included as part of a blog post or article.